By Melissa Grant
School Lunch Box dad George Georgievski has inspired parents all over the world – and now he’s launching his first book.
Lunchbox Express features George’s simple recipes and hacks to help parents put together healthy and fun lunches in five minutes.
The Geelong father of two admits he isn’t a chef or cook – but believes this is what’s been instrumental in his success.
George’s simple lunchbox creations are quick to make, appetising and free of processed sugar – a combination that’s proven wildly popular with time-poor parents.
While the social media juggernaut has always had a passion for cooking, he only took over lunch box duties a few years ago.
He wanted to create simple and healthy lunches his primary school aged daughters, Anela and Kiara, would actually eat.
“I started looking online for inspiration, however I found it was either too hard or too confusing, so I decided to stop looking and start creating,” he said.
“My Instagram page was born, and the rest is history.”
That Instagram page now has more than 68,000 followers, while the School Lunch Box Facebook page has a following of 38,000.
Lunchbox Express isn’t released until 1 July but has already entered a second print run due to an overwhelming number of pre-orders.
George is also booked for a run of media appearances across the country, including on a number of popular breakfast television shows.
George, who also works full-time in the civil engineering industry, has been blown away by his success.
When he discovered he had been crowned ‘most inspiring lunch creator in the world’ by American Express’s Departures magazine, he thought somebody was chasing him for a credit card payment.
“I don’t understand it – I’m just a dude from Geelong,” he said with a laugh.
For more on George’s lunch box secrets, don’t miss the Spring edition of Geelong Coast Kids.
George’s book, Lunchbox Express, is available through Pan McMillan Publishers HERE
